We are seeking an experienced Product Marketing Manager to join our team and ensure seamless operations and strategic alignment. This role will be a full-time position, and will cover for the Director of PMM while on maternity leave. This role will be responsible for a range of key functions, from overseeing NPS strategies to leading GTM initiatives, all while working cross-functionally with technical and marketing teams. This is a great opportunity to level up your skill set and establish a role at a company tackling a $100B+ market opportunity.
Full-time Key Responsibilities:
- Product Mastery: Become a subject matter expert on Forethought’s platform and products, understanding the intricacies of AI, Machine Learning, and Natural Language Processing/Understanding.
- NPS Strategy and Improvement: Own the collection strategy, reporting, and continuous improvement of NPS metrics.
- Leadership in GTM Meetings: Lead GTM meetings to keep the entire organization informed about weekly feature releases.
- Product Webinars: Manage the planning and execution of monthly product webinars, including content creation, topic selection, and promotions.
- Collaboration with Marketing: Partner with marketing teams to produce high-quality GTM collateral that aligns with company KPIs, including ads, event support, and content.
- Competitive Intelligence: Maintain and update battle cards, provide market insights, and support the sales team by keeping them informed and prepared for calls.
- Sales Enablement: Support our sales teams with well-articulated case studies, competitive intelligence, pitch decks, and partner enablement content.
- Customer Marketing: Manage in-app and notification campaigns.
Short-term Responsibilities:
- GTM Planning and Management: Temporarily oversee GTM planning in collaboration with GTM leadership, ensuring project management, task execution, and internal communications are effectively handled.
- Pricing Strategy: Lead pricing decisions during the maternity leave period, ensuring alignment with business goals.
- Product Insights Panel and Beta Program: Assist in building a product insights panel and manage the beta program, gathering feedback and ensuring smooth rollouts.
- Positioning and Messaging: Support ongoing projects related to positioning and messaging, providing continuity and strategic guidance during the maternity leave period.
- Customer and Market Insights: Catalog and leverage insights to better understand our users and represent the voice of the customer.
Requirements:
- Experience: 5+ years in Product Marketing or a closely-related role in B2B software as a service, Experience with AI and multiple product lines a plus.
- Strong Communication: Demonstrated ability to communicate effectively across the organization and position themselves as a leader.
- Cross-Functional Leadership: Proven experience working as a liaison between marketing, product, and engineering teams.
- Presentation Skills: Comfortable presenting to both small and large groups.
- Trust Building: Ability to build trust with colleagues and stakeholders.
- Project Management: Strong ability to manage and execute projects within set timelines.
- Flexibility: Adaptable and comfortable with shifting timelines and startup dynamics.
Preferred Experience:
- A strong background in product marketing, with close interaction with product and engineering teams.
- Experience in high-paced, startup environments is highly preferred.
Why Join Us? This role offers an exciting opportunity to grow your career within a dynamic team and make a significant impact. If you are a strategic thinker with a proven track record in product marketing and the ability to drive cross-functional initiatives, we’d love to hear from you.
